Good advertising can either be beneficial to a company but at times, it can also be a problem. A fine example is how Australian real estate company LJ Hooker Bankstown's gamble of an ad didn't pay off. CNN reported that the ad featured a pair of actors in a sultry scene, making sure that they've more than overstayed their welcome, and made the Internet cringe.

The Australian company released the video, which they later removed, done in the style of an R&B MTV. The video featured the pair, doing things that most couples do--dancing together in reckless abandon. They were doing these things as they visited an 'open house.' The property, according to the video, was located in Padstow, New South Wales.

The aim of the video is to go viral, like most creatively done ones, in Facebook and social media platforms. However, it seems one executive failed to account the 'raunchy' nature of the video and it hasn't gone down as most of the executives expected. This event made the said real estate agent admit that it wasn't done with the best interests in mind.

Daily Mail UK reported that the way the ad is presented has been how ads have been done in the past. They covered another separate Australian ad--this time, it has been reported how NGU Real Estate used models to entice buyers. These models were displayed as living in mansions, showing them in bikinis, pretending to shoot husbands and lounging.

The real estate company said that they understand what they had created and how it gained attention, but that they didn't regret producing them. They added that these 'motion pictures' were effective in getting attention and, therefore, getting 'results.' The company's sales director have since spoken to FEMAIL about the ads.

They added that they do admit some of the ads were 'definitely loud,' but that they had produced some that were on the 'safer side.' The company added that they knew they received both positive and negative feedback. What was important to them was that it created attention, and any publicity--for them--is good publicity.

Good publicity or not, the notion that 'sex sells' should not prevail, even in real estate sales. Twitter was up in arms over their reaction to the video, where one had even said that the portrayal of an 'affair' just wasn't right. The company has since said that they are on the lookout for 'new ways' of making their listings interesting, but that the ad was one instance where they 'missed the mark.'