Volvo just announced that starting today, all Volvo cars, old or new, will get free roadside towing services as part of their Tow For Life program. The free towing service which was only available for new ones that are still under warranty before will now be available for old Volvo cars, no matter what the age of the vehicle is, so vintage Volvo cars can be counted.
Volvo recently launched a number of initiatives to keep the roads safe, and the Tow for life program is a part of those as it will ensure that in the event of a breakdown, help will always be available, and it will come free.
To add safety and security, the towing service is carefully instructed to bring the breakdown Volvo car to the nearest Volvo dealership, as according to Volvo, fixes should only be done and taken care by experts who use only genuine Volvo parts and repair methods.
Landing at a dealership may not be the first option of some Volvo car owner. In fact, some are not as happy to hear the news because of this, as it could potentially cost more money than those repair shops across the street. However, it is a much better scenario than just leaving your car in the middle of the street, risking the safety of other motorists as well. Plus one can just add the money they have saved to call another towing service and put it in the hand of the expert official Volvo dealers.
It is worth noting that this free towing service is part of Volvo's new vision to keep the roads safer. Just recently, Daimler, BMW, Ford, and Volvo together with Here Technologies, TomTom and various national governments formed a project called European Data Task Force, which aims for automotive brands to get improved traffic data and warn drivers of potential road hazards or report traffic in real time.
Volvo also has reached an agreement with POC, a popular brand of helmets, to carry out impact tests on bicycle helmets against possible accidents between bicycles and vehicles. The company explained that this cooperation agreement represents "a new example" of its technology development strategy aimed at improving road safety and to avoid any type of injuries and deaths on the road. Volvo highlighted the need to incorporate systems in vehicles that help detect cyclists, warn the driver and that they can operate the brakes if necessary.
Vice president of Electronics of the BMW group, Christoph Grote, said that these programs are needed and they plan to launch this all for free - seen with the case of the Tow for life program - as when it comes to road safety there are no competitors, but only partners.
