Sony continues to make a name for itself by launching two "world's first" data storage devices. The first is the MRW-S3, a UHS-II SD/microSD card reader, which according to the company is the fastest USB hub; and the SF-M Tough, the toughest SD card.

Sony claims that the MRW-S3 is the fastest USB hub and provides data transfer speeds of up to 1000MB/s. The hub is capable of supporting USB 3.1 Gen 2, and it also has a USB-A and USB-C port. To connect with external monitors, there's an HDMI output with 4K 30fps capabilities.

Sony says that the MRW-S3 is the ultimate solution for reliable and fast data transfer that comes in the form of a convenient USB Hub. "Professional photographers, videographers and creators no longer need to worry about carrying numerous adapters to utilize their various pieces of kit or fret about using up ports on their latest PCs with USB Type-CTM ports," Sony wrote.

The MRW-S3 allows users to receive up to 1000W from a USB PD AC adapter for reliable and stable connection. To notify users if a port can carry being connected at maximum power supply, there are power level indications, an innovative solution to avoid having to worry about disconnection issues because of poor power levels.

With its aluminum body, the USB Hub is able to resist scratches. Weighing 95 grams, it comes with a USB-C to USB-C cable to connect to the host PC.

The SF-M Tough, meanwhile is billed the toughest UHS-II SD card. Sony says it's dustproof, water-resistant and can resist shock. The company aims to offer users with a broader range of options with the new conventional UHS-II SD card SF-E series. The cards are V60 rated and have fast transfer speeds of up to 270MB/s read and 120MB/s write.

The SF-E series and the SF-M Tough specification SD card both have a file rescue software to allow users to recover data that have been accidentally deleted. Both series will be available in 256GB, 128GB, and 64GB capacities.

Sony will start selling the SF-M Tough SD cards along with the MRW-S3 sometime in November. The company hasn't announced a price list yet, but that might not be a problem for photographers. If you happen to be an owner of a high-end DLSR or mirrorless camera that can handle the fastest card reader, the price of these products shouldn't be so expensive compared to your device.