The global devastation brought by COVID-19 has made attending concerts, stage performances or even watching movies impossible. Most businesses around the world today have been victimized by the virus.
But AMC Theaters, the biggest chain of cinemas in the U.S., on Wednesday said it was looking to reopen around 66 percent of its U.S. operations by September 3, and would have a hundred U.S. theaters open by August 20.
In a statement, AMC said it had already opened over 50 percent of its movie houses in the Middle East and Europe, with all safety measures applied. The group, which is also the biggest theater chain in North America, added that it would open all theaters in the regions on August 26.
The Leawood, Kansas-based movie theater chain said its remaining AMC locations will resume operations after the group is given permission by state authorities that all safety protocols have been met.
Moviegoers can expect continuous cleaning and disinfection of "high-traffic areas" and limited seating capacity, AMC stressed, adding that they will provide disinfectant wipes and hand sanitizers in all their theaters.
Additionally, AMC will require the strict practice of social distancing and compulsory wearing of face masks – a decision made after AMC chief executive officer Adam Aron was quoted as saying that the policy on face coverings "was not necessary."
The increasing costs of being closed down is one reason that AMC is pushing for a massive reopening. While movie houses were initially estimated to start resuming operations last month, reopenings have been rescheduled to a later date as release dates for major films were likewise moved.
Meanwhile, with movie theaters shuttered for more than four months now, the National Association of Theater Owners has pleaded with the major film outfits to cease holding back film releases. "We need their movies," said John Fithian, president of NAOTW.
