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Intel has revealed new laptop-friendly 12th-generation Core processors, with the company claiming that the new Core i9 is not just quicker than Apple's M1 Max chip in the 16-inch MacBook Pro, but also the fastest mobile chip ever.

Intel claims the 12th generation Core i9 processor is the "fastest mobile processor" on the market, with rates up to 5GHz and 14 cores (including 6 high-performance and 8 energy-efficient cores).

Specifically, the new Intel Core i9 12900HK is compared to the Apple M1 Max, which is the Apple Silicon processor used in the new 14-inch and 16-inch MacBook Pros, according to the company. Based on data provided by Intel Reference Validation Platforms, Intel reaffirms that its own processor offers "superior performance".

In comparison, the M1 Max CPU can reach 3.2GHz with its 10 cores (of which eight are high-performance cores and two are energy-efficient cores). In some configurations, the 12th generation Intel Core i9 processor may likely attain higher test numbers, but that's only one side of the story.

Apple's ARM-based Apple Silicon chips excel in terms of energy efficiency. While the Intel Core i9 consumes up to 115 watts of electricity, the M1 Max chip consumes around 60 watts most of the time and seldom surpasses 90 watts while running at full speed.

Intel is also releasing the P-series CPUs, which will be available in the first quarter of this year. Many of these variants are hardware-wise practically identical to the H-series, but with lower base power and peak turbo power consumption values. This implies that their clock speeds aren't as high, and they won't be able to run at their highest boost rates for as long, but they'll be able to fit into thinner and lighter PCs with smaller cooling systems.

The genuine comparison with the M1 Max chip will, of course, be determined by how the 12th-generation Core processors perform in real-world tests.

Although Intel's new chips are definitely fast, Apple is unlikely to have any regrets about transitioning to its own custom silicon due to the power efficiency of its CPUs, which deliver great performance while remaining cool in thin and light systems like the MacBook Air and MacBook Pro. And Apple's next-generation M2 processor, which could improve performance-per-watt even further, is likely to be unveiled within the next few months.

Intel's mobile Core processor selection for the 12th generation includes 28 processors, including mid-range and low-end Core i7 and Core i5 options. The chips are already in final production, and gadgets powered by them are scheduled to hit the market this year.