In the era of social media, many small businesses forget to prioritize their website. 35% of small businesses believe that they are too small to have a website. But in 2022, a business website still plays a vital role in a successful marketing strategy.
In the last few years, there has been a significant uprise in the usage of social media platforms. It has grown to have a significant impact on business marketing success, with influencers being at the center of it. This has led marketers, particularly small businesses to sharpen their focus on social media marketing in 2022. Many small businesses are forgetting their website in the midst of this social media rise. But the website still has a very important role to play in 2022, also for the smaller businesses.
Website is essential for business success
Despite the rise of social media usage, a business website still plays a massive role in generating sales and organic traffic, creating brand awareness, improving credibility, improving the customer experience and so much more. All these things are absolutely crucial to your business's success.
A business website is in many ways the epicenter of the digital presence. Customers will expect a trustworthy business to have a high-quality business where they can find further information about the business and its products or services. A website plays a huge role in communicating a business' identity and visions - in other words, invaluable brand awareness. If a business doesn't have a website, it can potentially signal that a business isn't serious or simply that they've gone out of business.
Building a successful website
No business is too small to have a website. It doesn't have to be expensive or difficult to make a great website that can make a business grow. Today, there are lots of great online tools that can help one build a website even with no web building experience. One of the best ones for small businesses is Wix. Wix is a website builder with lots of templates and applications. Go here to read more about Wix.
When building a good website, there are some things that are very important. If a business has a very poorly designed website, it can have the opposite effect than intended. It's important to remember to design a website in a simple and user-friendly way. It has to be super easy to navigate. It also has to look good with high-quality visual and written content.
Creating high-quality content
A website can do wonders for a business's SEO. On a website you can have a blog and lots of landing pages, you can make plenty of high-quality content that will improve your rankings on the search engines. Besides creating more organic traffic, this will also improve the customer experience. A website provides the possibility to communicate information about a business while improving rankings at the same time. If a business doesn't have a website, there's no better time than the present to get one.
