In a move that signals a direct challenge to Elon Musk's SpaceX, Amazon is investing $120 million in a new satellite processing facility at NASA's Kennedy Space Center in Florida. This development is part of the company's ambitious Kuiper project, which aims to launch thousands of internet satellites to provide broadband service to underserved areas worldwide.

The new facility, announced by Amazon and Florida state officials, will be responsible for preparing the Kuiper satellites for launch. It will be equipped with state-of-the-art technology to ensure the satellites are ready for their journey into space. The facility will also create new jobs and contribute to the local economy, further cementing Florida's status as a hub for the space industry.

Amazon's Kuiper project is a direct competitor to SpaceX's Starlink, which has already launched over 1,000 satellites and started beta service in several countries. The competition between these two tech giants is expected to intensify as they race to dominate the global broadband market.

The investment in the new facility underscores Amazon's commitment to the Kuiper project. The company has already committed more than $10 billion to the project, which aims to provide affordable, high-speed, low-latency broadband service to individual households, schools, hospitals, businesses, and other organizations.

The new facility in Florida is a significant step forward for the Kuiper project. It will enable Amazon to control more of the satellite preparation process, potentially speeding up the launch schedule and reducing costs. This could give Amazon a crucial edge in the race to provide global broadband service.

The rivalry between Amazon and SpaceX in the satellite internet sector is part of a broader competition in the space industry, which has seen a surge of interest and investment in recent years. As these two tech giants continue to invest and innovate, the world could soon see a significant expansion in the availability and quality of broadband service, particularly in underserved areas.