In a recent move that has drawn both amusement and criticism on social media, Donald Trump Jr. has ventured into the world of coffee sales, promoting a brand that he claims aligns with "freedom-loving values." The former first son's advertisement for Blackout Coffee, which circulated on X (previously known as Twitter) on September 14, has become a hot topic of discussion.
In the promotional footage, the 45-year-old Trump Jr. enthusiastically endorsed the coffee brand for its quality and its alignment with conservative values. "You don't have to choose between what you believe and what you buy," he stated, urging Republicans to "support a brand that aligns with your conservative values."
However, the online community was quick to react, with many poking fun at the endeavor. One user humorously inquired, "How does coffee become conservative, do they plant the beans in a MAGA hat?" Another quipped, "'Blackout Coffee, because when you're drinking coffee, you want to be sure that the people who make it are as bigoted as you are!'"
Beyond the jests, some comments touched on the broader context of the Trump family's financial situation. A notable remark highlighted the irony of a former presidential family resorting to selling merchandise like coffee and T-shirts. "Junior is gonna have to sell a lot of coffee to cover Big Daddy's legal bills," one user commented, adding that the U.S. now seems like "a new episode of White Trash Nation looking for the new guest host."
This isn't the first time Donald Jr. has sought to monetize the Trump brand. In August, on his "Triggered" podcast, he encouraged supporters to buy Trump merchandise directly from him, emphasizing that only purchases from the family's official site would financially support the former president. He clarified that he wasn't personally profiting from these sales, suggesting that doing so would be inappropriate and would likely draw negative media attention.
Donald Jr. assured listeners that all proceeds from the merchandise sales would be directed towards legal bills associated with his father's charges. He described the effort as a way to "push back against some of the insanity" and the alleged "miscarriage of justice."
While the venture into coffee sales might seem unconventional for someone of Trump Jr.'s stature, it underscores the ongoing challenges and controversies that continue to surround the Trump family post-presidency.