The 2023 Melon Music Awards (MMA), a significant event in the K-Pop calendar, recently became the center of attention not just for the music but also for the fashion choices and performance quality of one of its participating groups, NewJeans.
This young girl group, which has been making waves in the K-Pop industry, faced mixed reactions from netizens and fans for their stylistic decisions and stage performance.
Fashion Choices: A Departure from Convention
NewJeans, known for their Y2K concept, opted for a unique fashion statement at the MMA, diverging from the typical formal attire seen at such events. Their choice of cargo pants, shorts, and chunky snow boots, paired with unconventional tops and accessories, sparked a debate among netizens. While some appreciated the group's attempt to stand out, others criticized the outfits for being "hard to understand" and not suited for a formal occasion like the MMA.
The stylist's decision to mix multiple patterns and styles in one outfit was particularly noted, with netizens feeling that the members' natural beauty and potential were not fully showcased.
Performance Critiques: Lip-Sync Accusations and Choreography
Beyond their fashion, NewJeans' performance at the MMA also came under scrutiny. Despite delivering a 12-minute set featuring all six tracks from their EP "Get Up," the group faced accusations of lip-syncing.
Critics pointed out moments where the audio did not seem to match the members' singing, leading to speculation about the authenticity of their live performance. Additionally, the choreography and stage outfits were labeled as rushed, incohesive, and underwhelming, with some netizens commenting on the lack of memorable elements in the performance.
In response to these criticisms, the MMA organizers explained that there was a delay in the sound system at the venue, which might have contributed to the syncing issues. However, this explanation did not fully satisfy the audience. Despite the backlash, many fans defended NewJeans, arguing that the group sang live and that the loud backtrack might have created a misleading impression.
The mixed reactions to NewJeans' appearance at the 2023 MMA highlight the challenges faced by rising stars in the K-Pop industry. While their unique fashion sense and performance style set them apart, they also open the group to critique and debate. As NewJeans continues to navigate their path in the music industry, their journey reflects the broader dynamics of celebrity culture, where every choice is closely watched and commented upon by a global audience.
