Groq, a Silicon Valley startup specializing in AI chips, has successfully raised $640 million in a Series D funding round, bringing its valuation to an impressive $2.8 billion. This latest round of funding was spearheaded by BlackRock, with significant contributions from Cisco Investments, Samsung Catalyst Fund, and several other notable investors.

The influx of capital comes at a time when the demand for advanced AI infrastructure is surging. As the race to dominate the AI sector intensifies, companies like Groq are becoming increasingly vital. Groq's innovative chip, known as the "language processing unit" (LPU), is designed to run AI models more efficiently than traditional graphics processing units (GPUs). According to Groq, their LPU is not only faster but also one-tenth the cost of conventional GPUs, making it a highly attractive option for AI developers and companies.

"Groq will use the funding to scale the capacity of its tokens-as-a-service (TaaS) offering and add new models and features to the GroqCloud," the company announced. This strategic focus on cloud services over hardware sales marks a significant shift in Groq's business model. As Groq founder and CEO Jonathan Ross explained to Axios, "We found it hard to sell hardware because you couldn't viscerally experience it. Companies that are spending all this money... they want something they can trust, they can believe in."

The pivot to cloud services has proven successful for Groq, with its cloud platform growing from a handful of developers to over 350,000 users. This rapid adoption underscores the industry's need for reliable and scalable AI infrastructure solutions. Groq expects to deploy more than 100,000 chips by the end of the first quarter next year and aims to reach 1.5 million by the end of 2025.

The funding round also saw participation from Neuberger Berman, Type One Ventures, KDDI, and Samsung Catalyst Fund. The investment is expected to help Groq achieve a scale that will allow it to break even on its chip production within two years, according to Ross.

Groq's journey began in 2021, when it was valued at $1.1 billion following a funding round led by Tiger Global Management and D1 Capital. Since then, the company has made significant strides in the AI chip industry. Last year, Groq successfully adapted Meta Platforms' large language model, LLaMA, to run on its chips instead of Nvidia's. This achievement highlights Groq's potential to challenge Nvidia's dominance in the AI chip market.

The need for alternatives to Nvidia's processors is becoming increasingly urgent as cloud service providers race to develop their own AI products. The high demand and limited supply of Nvidia's top-tier processors have created opportunities for competitors like Groq to make inroads.

In addition to the financial boost, Groq has also strengthened its leadership team. The company recently appointed Stuart Pann, a former senior executive at Intel and HP Inc., as its chief operating officer. Moreover, Meta's chief AI scientist, Yann LeCun, has joined Groq as a technical adviser, further enhancing the company's expertise and credibility in the AI field.