Prince Harry and Meghan Markle are set to return to Australia this month for a series of engagements that combine commercial ventures, philanthropy and public appearances, prompting renewed scrutiny over what critics describe as a "faux royal" tour in a country where King Charles III remains head of state.
The visit, which includes stops in Sydney and other locations, marks the couple's first return to Australia since their 2018 official royal tour, when they traveled as working members of the monarchy. This time, the itinerary is privately organized and not conducted on behalf of Buckingham Palace or the Australian government.
At the center of the trip is a three-day event in Sydney billed as the "Her Best Life Retreat," where Meghan Markle is scheduled to appear as a featured speaker. The event, held at the InterContinental Coogee Beach Hotel, is designed as a premium wellness experience for up to 300 attendees.
Pricing underscores the commercial nature of the engagement:
- Standard tickets: £1,440 per attendee
- VIP packages: premium seating and photo opportunities with Meghan Markle
Organizers have described the retreat as offering "powerful conversations, relaxation, laughter and unforgettable experiences," culminating in a gala dinner with the duchess.
The structure of the visit has drawn criticism from royal commentators who see parallels to traditional royal tours without the institutional backing. Royal commentator Richard Fitzwilliams described the trip as a "faux royal" tour "intended to boost their brand," adding, "One thing is undeniable, their ability to get publicity is extraordinary."
Fitzwilliams was more pointed in his assessment of the Sydney retreat itself. "However, in contrast to their 2018 tour, when they were working members of the Royal Family, this looks very dubious," he said. "It has become notorious owing to Meghan's main activity, her so-called all-women Wellness Weekend at the InterContinental Sydney Coogee Beach Hotel."
The criticism reflects a broader debate over the Sussexes' post-royal identity. Since stepping back from official duties in 2020, the couple have pursued media and business ventures in the United States, while maintaining a global profile that still carries elements of royal branding.
Australia adds another layer of sensitivity. As a Commonwealth realm, it remains under the British monarch, and royal visits typically carry diplomatic and symbolic weight. Fitzwilliams noted that the timing could be particularly delicate, saying, "It is also likely to upset the Palace as Australia is one of the King's realms and was due a visit by the Prince and Princess of Wales."
While Meghan's engagements lean heavily into lifestyle branding, Prince Harry's schedule is expected to focus on themes consistent with his previous public work. Fitzwilliams said the duke is likely to "undertake engagements linked to the military" and address mental health topics at the Inter Edge Summit, continuing initiatives tied to the Invictus Games.
The contrast between the two tracks-commercial wellness programming and traditional advocacy-highlights the hybrid model the Sussexes have adopted. Their ability to draw attention remains a central feature of their strategy, but it also blurs the distinction between celebrity enterprise and residual royal identity.
No official response has been issued by Buckingham Palace regarding the visit. Similarly, representatives for Harry and Meghan have not publicly addressed the characterization of the trip as "dubious" or a "faux royal" tour, leaving questions about institutional boundaries and public perception unresolved as the Australia visit approaches.
