LEGO
The Latest
-
LEGO Faces Steepest Profit Drop in 20 Years but Still Reigns Supreme; CEO Targets Chinese Middle Class
Despite a shrinking U.S. toy market, LEGO sees its most significant profit drop in nearly two decades in the first half of the year. Despite a shrinking U.S. toy market, LEGO sees its most significant profit drop in nearly two decades in the first half of the year. -
Lego To Build $1 Billion Factory In Virginia
It will be Lego's sixth facility globally and its first in the U.S. It will be Lego's sixth facility globally and its first in the U.S. -
Lego: $1 Billion Toy Factory To Rise In Vietnam
The factory's construction is scheduled to start next year. The factory's construction is scheduled to start next year. -
Lego Group To Invest $400 Million In 3-Year Green Initiative
Lego plans to invest $400 million to research and develop new plastic alternatives to be used in its iconic interlocking brick toys. Lego plans to invest $400 million to research and develop new plastic alternatives to be used in its iconic interlocking brick toys. -
Lego Reports Strong Double-Digit H1 Sales Growth
The company's major markets, including North America, China, Asia-Pacific, and Western Europe, all reported strong double-digit sales growth. The company's major markets, including North America, China, Asia-Pacific, and Western Europe, all reported strong double-digit sales growth. -
Lego Expands Collaboration With Tencent To Increase Digital Footprint In China
Lego announced a strengthened partnership with Tencent to expand its digital presence in China. Lego announced a strengthened partnership with Tencent to expand its digital presence in China. -
Lego To Add 80 More Stores In China In Coming Months
Lego's revenues for the current quarter up 4 percent to $2.18 billion Lego's revenues for the current quarter up 4 percent to $2.18 billion -
LEGO’s Learning Through Play Continues Due To A Strong Chinese Momentum
The toy company attributed its growth in China to its enhanced investment in brand building both online and offline. The toy company attributed its growth in China to its enhanced investment in brand building both online and offline. -
Lego Owners Buys Madame Tussauds Operator For $7.5 Billion
Kirkbi, the investment company of Lego's founding family, has partnered US equity group Blackstone and Canadian firm CPPIB to acquire Merlin Entertainment in a $7.6 billion deal. Kirkbi, the investment company of Lego's founding family, has partnered US equity group Blackstone and Canadian firm CPPIB to acquire Merlin Entertainment in a $7.6 billion deal. -
LEGO To Continue Expansion Plans In China After Successful Beijing Opening
LEGO is not stopping with its expansion in China following the successful Beijing store opening last week. The company looks to open 80 stores in the country before the year ends. LEGO is not stopping with its expansion in China following the successful Beijing store opening last week. The company looks to open 80 stores in the country before the year ends.