Toy Industry
The Latest
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Toys' R' Us To Relaunch Two-Story Flagship With Slides And An Ice Cream Shop
Toys' R' Us will open a massive new flagship store in mid-December at the American Dream mall in New Jersey. Toys' R' Us will open a massive new flagship store in mid-December at the American Dream mall in New Jersey. -
Mr. Potato Head Gets Gender-Neutral Makeover
The rebranding of its Mr. Potator line of toys is part of Hasbro's plan to give its products a 'modern makeover.' The rebranding of its Mr. Potator line of toys is part of Hasbro's plan to give its products a 'modern makeover.' -
Chinese Toy Maker Pop Mart Set To Launch $590 Million Hong Kong IPO
Pop Mart plans to sell 135.7 million new shares at an indicative price range of between HK$31.5 and HK$38.5 per share. Pop Mart plans to sell 135.7 million new shares at an indicative price range of between HK$31.5 and HK$38.5 per share. -
Lego Group To Invest $400 Million In 3-Year Green Initiative
Lego plans to invest $400 million to research and develop new plastic alternatives to be used in its iconic interlocking brick toys. Lego plans to invest $400 million to research and develop new plastic alternatives to be used in its iconic interlocking brick toys. -
Lego Reports Strong Double-Digit H1 Sales Growth
The company's major markets, including North America, China, Asia-Pacific, and Western Europe, all reported strong double-digit sales growth. The company's major markets, including North America, China, Asia-Pacific, and Western Europe, all reported strong double-digit sales growth. -
US Toy Makers Earning More Demand With Domestic Suppliers
US toymakers who rely heavily on productions in China have opted for domestic suppliers showing a growth potential within its own market. US toymakers who rely heavily on productions in China have opted for domestic suppliers showing a growth potential within its own market. -
Toys R Us Returns With First Store Opening This Week
Toys R Us will be opening two new brick-and-mortar stores over the next few weeks, with the first one officially opening to the public on Saturday at the Unibail-Rodamco-Westfield's Garden State Plaza mall in Paramus, New Jersey. Toys R Us will be opening two new brick-and-mortar stores over the next few weeks, with the first one officially opening to the public on Saturday at the Unibail-Rodamco-Westfield's Garden State Plaza mall in Paramus, New Jersey. -
US Toymaker Hasbro Reports Worse-Than-Expected Profits Amid Import Tariffs
American toymaker Hasbro Inc missed hitting analysts' estimates for its quarterly profits, mainly blaming its performance on increased tariff-related costs. American toymaker Hasbro Inc missed hitting analysts' estimates for its quarterly profits, mainly blaming its performance on increased tariff-related costs. -
Toys R Us To Open New Stores This Year
Tru Kids CEO Richard Barry announced that Toys 'R' Us will be coming back to the United States with new stores to be opened this year. Tru Kids CEO Richard Barry announced that Toys 'R' Us will be coming back to the United States with new stores to be opened this year. -
Mattel Outright Rejects MGA's Second Merger Offer
Mattel announced that it has unanimously rejected MGA new merger offer on the grounds that it was not in the best interest of its shareholders. Mattel announced that it has unanimously rejected MGA new merger offer on the grounds that it was not in the best interest of its shareholders.