Through technology, advertisers already leveled-up their marketing strategy in reaching their specific audiences. Some use international stars to relate to customers while others use statistics to prove that they are the best product present in the market. And while both are deemed sufficient, marketers still want a newer way to advertise their goods and services.
One famous example of an innovative way to entice the audience is by adding nutritional facts. Our society today is more conscious in their figure compared to the past generations. However, it seems like the nutritional benefits that these goods could give are too good to be true. Are they all accurate? Is it safe to say that those are beneficial to our health?
The Facts behind Nutritional Facts
An expert by the name of Jonathan Jarry, a science communicator at McGill University's Office for Science and Society, revealed that the packaging of a certain good easily entices and persuades its audience. Without carefully analyzing the facts intended, people are easily drawn with pleasing images, cool fonts, and playful music. With that, Jarry recommended that everyone should carefully assess any information given to them, may it be negative or positive.
Take for example the fat-burning foods. The advertisement says that this food increases someone's metabolism that helps in losing weight immediately. However, when the thorough research was made, fat-burning foods don't have any effect on the body's metabolism and temperature. If there would be any, it's very little compared to what is being shown in advertisements. Also, pills that have 'scientific' terms', such as thermogenesis and adipocytes, that deceived people into thinking that they could lose weight through it are also not true.
'No Added Sugar' in Advertisements: Is it true?
Other than 'fat-burning' foods, people should also assess 'No Added Sugar' advertisements. While others may have thought that they could lose weight through it, experts agreed that this ad is somewhat tricky. This is commonly used in packages of sweet foods made with fruit. Experts explained that fruits could be processed and be turned into sugar. Entities with such ad usually take on the sugar to the real fruit and then use it as an added sweetener to their good. People should check on the nutritional facts behind the packaging to see if businesses added some 'sugar' to it.
Because of these deceiving ads, experts advised everyone to carefully check all the goods that they are getting. If it is too good to be true, make sure to ask some people who already tried the said product.
