With most phones out in the market trying to outdo each other with advanced built-in cameras, Apple tried its hand with the ones the iPhone XS series had. The obvious target is the Google Pixel 2, a device armed with a camera that does all the processing on-device and with a dedicated chip.
Reviewers had their chance to see if the iPhone XS or iPhone XS Max had what it takes to overtake the Google Pixel 2. Unfortunately, most still praised the Google Pixel 2 for the features that were mentioned prior, 9 to 5 Google said.
As far as Apple is concerned, it would be best to note that they did carry on from the impressive camera that the iPhone X had from last year. They injected major improvements, led by a dual 12 MP telephoto and 12 MP wide-angle sensor.
Aside from that, the Cupertino company tried to sweeten the pot by adding some software for better photo-capturing adventures. There is the Smart HDR feature that puts the touted A12 bionic chip to good use by enhancing photos plus the ability to take multiple shots using different contrast levels and zero shutter lag. For those who know the Google Pixel 2 well, these are familiar features it had as well.
While it is true that the iPhone XS and iPhone XS Max can take better photos than the iPhone X, some feel that it still falls short of at least leveling with the Google Pixel 2. The best way is to see that capture photos and check out the quality. The Verge did a review on this and the differences are pretty much glaring.
In the review, the photos taken by the iPhone XS showed better colors although it lacked details. Their safe conclusion is that while Apple did the necessary tweaks to improve the built-in camera capabilities, they come slightly short of surpassing what Google has done with the Pixel 2.
So when will Apple finally overcome the hump? The company has been criticized for lagging behind in the technology angle, especially when it comes to arming their devices with the latest features. The shift to OLED display from the age-old LCD is one prime example.
While they have already joined the advanced display ship, another concern is the supply of parts needed to produce their smartphones. This was the problem linked to their displays although this has been resolved.
Looking ahead and should Apple venture into better cameras, the same scenario could crop up. So aside from hooking up with screen display suppliers, the company may eventually need to skim the market for camera and camera parts for their next batch of iPhones.
