In a desperate move to look for love, Pawan Gupta created an artificial intelligence (AI)-powered matchmaking app that could help him find the love of his life. This app is said to have the ability to determine "emotional, intellectual, and social compatibility" to perfectly find a person a lover that will surely match his or her personality.
Gupta collaborated with engineer Rahul Namdev to build Betterhalf with a wide array of data to see who among its users could get matched and end up in marriage. According to the South China Morning Post, the app is now earning its success.
Manoj Kumar Singh found his partner, an HSBC executive who he described as "kind and caring," on the service and they were now married. AI systems are now thriving in dating apps all over the world. With the use of "deep-learning," it analyzes the users' Facebook posts or tweets to measure how two people can be compatible with each other. Gupta and Namdev saw this move important in India.
Indian people still see marriage as the ultimate goal. It has the world's "largest youthful population" with over 400 million millennials. Hence, local entrepreneurs, a global dating app, and Indian matrimonial websites are trying their best to bring and use AI to modernize matchmaking.
However, despite holding a great number of millennials, it is still a big question if India is already culturally ready using AI matchmaking apps. A research director and analyst based in India for research firm Gartner DD Mishra wanted to know if the country is ready to embrace this modernity and keep up with the modern world.
Gupta explained, via Hindustan Times, that with the wide use of Indian matrimonial websites and other global websites, the young urban Indians are ready to use something new. He continued to say that there were "thousands of dating apps" all over the world, but none of it works to find someone like him the perfect match.
"There's a ready market of tens of millions of educated urban Indians seriously looking for partners, so why is nobody getting it right?" he said. Betterhalf is funded by "15 angel investors," including half a dozen MIT Sloan School of Management alumni, where Gupta is also a part of.
Betterhalf works by putting users through different levels of verification like their social networks, phone number, personal and work e-mail, and government ID. New users also have to answer several questions like their moral values, emotions, and personality traits.
The information gathered then combined with married couples, open-source data, and compatibility research. After successfully matching people, there will be a poll that users have to answer to improve the app.
