Brand reputation index is an index that classifies brand value data, communication, media, and social value and weighs them by extracting brand big data and conducting consumer behaviour analysis. Brand reputation analysis can tell you who, where, how, and why.
The Korean Enterprise Reputation Research Institute analyzed 74,445,733 brand big data measured from April 9, 2019 to May 10, 2019 for analysis of boy group brand reputation.
BTS topped this month's list with an impressive 54.5 percent increase in their score since April for a total brand reputation index of 24,925,833.
NU'EST who took second place with a brand reputation index of 4,772,695, marking an 6.8 percent rise in their score since last month.
EXO, came in at third place, also saw an increase of 42.93 percent in their score for a total brand reputation index of 3,564,879 .
Below are the results of the top 30 boy group's brand reputation index:
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| Top 50 boy group brand reputation index for May 2019 by Big Data |
- 1.BTS
- 2.NU'EST
- 3.EXO
- 4.Super Junior
- 5.SEVENTEEN
- 6.The Boyz
- 7.Stray Kids
- 8.SHINee
- 9.MONSTA X
- 10.PENTAGON
- 11.TXT
- 12.NCT
- 13.WINNER
- 14.INFINITE
- 16.VERIVERY
- 16.BEAST
- 17.FT ISLAND
- 18.JBJ 95
- 19.BTOB
- 20.New kidd
- 21.TVXQ
- 22.2PM
- 23.Shinhwa
- 24.HOTSHOT
- 25.VIXX
- 26.iKON
- 27.GOT7
- 28.ASTRO
- 29.Highlight
- 30.VAV
This article is originally published on Daily Naver.
