The top Chinese real estate companies Juwai and IQI Global are merging to create the largest real estate group in Asia. Elite Agent reported that the company, once merged, will first focus on advertising and marketing different development properties from across the globe. The merging of these two real estate heavyweights also marks the first-ever collaboration of its kind.
Juwai.com has made a presence as the top international property marketplace for Chinese investors. It has a reach of 3.3 million Chinese-speaking users monthly and it maintains 2.8 million listings located in 91 countries. IQI Global is a real estate network giant operating mainly in the Southeast Asian region and the Middle East, with 5,000 salespeople employed over 15 countries.
The newly merged group will operate under the name Juwai-IQI and will also have two separate brands. Juwai.com will be responsible for online advertising and media services, while IQI Global will be assigned to handle project marketing, the sales of properties and developments, as well as secondary market properties.
International real estate developers are expected to be one of the merged company's first customers, with the new entity offering an "end-to-end" solution and allowing a fully-online marketing process experience. It will also maintain offline sales for new developments.
This might be one of the breaks that US real estate needs to cash in on after suffering the exodus of Asian buyers. NY Times reported that the US-China trade dispute seemingly backfired, after the Chinese led an outflow of investors into their various markets. This is the largest outflow ever since US President Donald Trump took office.
This falloff comes from tougher regulations and a less than hospitable welcome towards Chinese investment coupled with Beijing's policy of local spending. Everywhere from Silicon Valley to the luxury apartments of Manhattan went affected, showing how the once vibrant relations between China and the US have come to such an ugly picture after years of integration.
China's actions have been retaliatory in nature so far, such as imposing tariffs on American goods. It may also have been forced to do this investment exodus as payback for what the Trump administration has been doing so far.
The US' loss is other territories' gain, and the Juwai-IQI merger will show that. Most of the markets they are looking at are not only in the US-there are places in Southeast Asia, Japan, Australia, New Zealand, Canada, the UK, Germany, France, and other markets that are being highlighted by the group.
The Juwai-IQI group is looking to be not only the largest global marketplace for buyers from the region, but also a trusted partner in investment searching.
