Sharon Strzelecki is ditching her best friend Kim Craig for the meantime to hang out with another Kim. The character of the Australian TV sitcom, Kath & Kim, starred in the latest Uber Eats Australia campaign alongside Kim Kardashian.
The food delivery service launched this week a new ad for its "Tonight I'll be Eating" campaign. In the commercial, Kim Kardashian and Sharon (Magda Szubanski) lounge around in a living room while on their netball uniforms and discussing what they want for dinner as well as the pronunciation of Sharon's famous catchphrase.
At first, Sharon is seen lying at a couch while revealing the dinner that she will order at Uber Eats. She said she would eat pesto gnocchi and garlic bread to keep her "carb up."
It is thought that she is speaking to Kim Craig of Aussie's Kath & Kim series. However, when the camera zooms out, it was revealed that she is talking to Kim Kardashian. Kanye West's wife is even clad with her own netball uniform that has her initials KKW emblazoned on the front.
Sharon asked Kim what she wants for dinner. The beauty mogul said she prefers to have Aussie's favorites' chicken schnitty with chips and chicken salt for dinner.
When their food arrived, they both said "nice" in different pronunciations for the prompt delivery of their food. Sharon tells the Keeping Up With The Kardashian star that the right pronunciation of her iconic catchphrase is "noice."
"Kim, I don't mean to be rude but it's pronounced "noice," Sharon said before she started mumbling the other words that rhyme with "noice."
Kim Kardashian tried to mimic Sharon's pronunciation. She eventually gave up and told the TV star she has no idea what she is talking about.
"It's the Queen's English, it's not that hard," Sharon concluded.
The duo's latest Uber Eats ad has been trending on social media since it was dropped on Monday. Many Aussies and fans of Kath & Kim took to social media to praise the commercial. Some called the ad as a masterpiece, and the partnership between Kardashian and Sharon is the "ultimate dynamic duo" that hit the screen.
In a statement, Uber said the Kim and Sharon combo is their "most audacious, quirky, and unexpected pairing yet." The company believed that the combination of Kim's international power and Sharon's homegrown influence will help restaurants in Australia to promote their businesses.
The previous campaign ads of Uber Eats featured other Australian celebrities such as Naomi Watts, Rebel Wilson, Ruby Rose, and Rafael Nadal.
