Industry analysts projected that 2020 will be a huge year for Apple, especially after the company started pursuing more diversified segments amid slowing iPhone sales. Experts believe the American tech giant will rebound and reclaim dominance in the smartphone sector next year.
According to Business Insider, industry analysts have expressed optimism over the upcoming 5G iPhone as it could bolster interest in the company's smartphone sales again. On the other hand, other segments that Apple recently explored may also see good growth in 2020.
The Apple Watch and the AirPods were some of the most popular products in 2019 but by next year, the iPhone 12 may sweep the smartphone industry with flying colors as it is expected to feature high-speed connections for users.
It is also expected that AirPods will continue to sell big time next year, as recent reports indicated that the company has been ramping up production on the product due to increased demand.
Augmented reality (AR) is also another sector that Apple is expected to dominate next year. While Apple iPhones have been sporting AR over the past years now, prioritizing AR as the center of the company's number one product should raise further awareness about the technology.
Despite growing optimism for Apple's potentials for the coming year, some analysts argued that the company still has other issues to resolve, including the big tech probe that the U.S. government launched earlier this year.
Late last month, several U.S. politicians aired their thoughts on Apple's alleged anti-competitive behavior that could be denting trust laws not just in the country but also around the world.
Rep. David Cicilline, a Rhode Island Democrat, said at that time that he is "increasingly concerned about the use of privacy as a shield for anti-competitive conduct." He added that the country should establish stronger privacy laws so "platforms" will not "exploit" the basic idea of the term.
The tech giant's stance on privacy has been questioned multiple times due to its move of blocking app makers to ask users for permission to track their locations. App developers use such data to improve services for consumers.
The new updates on Apple devices have stopped allowing this function to be used by app developers. Tile, a location-tracking firm, is just one of the supposed partners that has been largely impacted by the smartphone giant's move.
It remains to be seen whether the company will ease up on privacy-related factors. On the other hand, U.S. lawmakers have reportedly started talks with the provider's partners to discuss whether Apple's stance is violating competition laws.
