Dating apps still have their fair share of skeptics, but we cannot deny the fact that many couples started their love stories online. Yes, finding your match using dating apps is an everyday reality. More so these days because of lockdowns and quarantines.
So it's not really surprising why dating apps have come a long way since eHarmony. Online dating has become part of the norm that the global dating apps market is expected to surpass $8.4 billion by 2024.
Online dating has become even better because of machine learning and artificial intelligence. These technologies make dating apps smarter and more effective. But how does AI help people find love?
AI makes couple matching more accurate
Machine learning and AI can observe your behavior and have a way of memorizing it to tailor the list of people that may interest you. AI can also analyze your previous matches, so, in the future, it will only show you top potential dates to increase the chance of finding love. The more active you are using the app, the more data AI gets, which makes for more accurate matches.
Improved security
For any kind of app, security is a major issue that needs to be addressed -- AI can help with that. Using artificial intelligence, any suspicious activity can be easily detected.
For avid news-watchers, you all know too well about the recent wave of cyberattacks since the COVID-19 pandemic started. With AI, a user's risk score is automatically evaluated, and if it finds it too high, the profile will be removed from the app.
Content moderation
Moderation of content using AI is an effective method of tackling inappropriate messages and behavior. While human moderators are capable of doing that, it will take a lot of time and people to do so. With machine learning and similar technology, the process is made faster and more effective.
AI can also detect inappropriate profiles and get rid of them. In turn, it makes the user experience much better, and people will feel a lot safer with the app, thus increasing the chances of finding love.
In the end, nobody wants to be alone, no matter how much one tries to deny it. We're all trying to get by during these trying times, and we're lucky technology is there to help us cope.
While not all of us are into online dating, using tech to find love surprisingly works. And with AI in tow, the experience is made even better.
