When it comes to popularity, WhatsApp isn't far behind Zoom, Messenger, or Skype. If we go by numbers, the app has more than 1.5 billion active users, making it the leading messaging application by a fair distance.
If you own a business, by now, you should already have a working client base. But a little help can go a long way, and in this case, through WhatsApp Business.
It's challenging to entice business owners to use WhatsApp, considering it's not exactly the go-to when making communications related to business. But we'll try to make this read worthy of your time.
Global Reach
WhatsApp has a massive user base in countries like India and Brazil, which means there is a huge potential that other countries will follow suit. The app's audience is growing daily, so you have to take advantage of that, especially if you're aiming for global visibility.
If you succeed in using WhatsApp Business, you essentially earn the power to connect with people thousands of miles away from you, expanding your business' reach.
Untapped Potential
The potential of WhatsApp Business may not have been fully realized yet, but it is possible to make the best of the marketing capabilities of the app, and you don't even have to spend a dime. WhatsApp has an overarching user base that spans across diverse age-groups and nationalities.
Therefore, if you have a product or service that makes sense to a specific clientele, WhatsApp Business is the platform to consider.
Customer Support Done Real-Time
Every business needs to have good customer support. Having direct contact with your consumers is essential in order to establish a long-term relationship and ensures they will come back for more. With WhatsApp Business, you can have this real-time interactive ability.
WhatsApp Business is Free
This is perhaps the most important benefit of all. You don't have to spend a dime just so you can use this app. It has a simple interface you can use, and it doesn't ask anything in return except to patronize it and encourage your customers to use it. The Business API is free as well to a certain extent, and businesses only have to pay if they send across messages.
If you use WhatsApp Business to its full potential, it can contribute to your business no matter how big or small. In the end, it will help you achieve better revenue and sales, leading to entrepreneurial growth.
