Fiat Chrysler Automobiles will not allow the competition to overwhelm the market with gorgeous but beastly all-electric pickup trucks. FCA confirmed that its iconic Ram pickup will soon get an electric brother, which will be the company's answer to the upcoming offerings from Tesla, GMC, and Ford.
Tesla has already announced the Cybertruck and GMC did recently introduce the Hummer EV Supertruck while Ford made clear an electric version of the mighty F-150 will hit the road soon. The ETA of these monster EVs is likely over the next two to three years so it should be safe to assume that FCA's electric Ram will drop at around the same time.
However, the company has yet to share any specifics on the planned all-electric Ram and FCA CEO Mike Manley said more information will be provided when the project starts taking a more definite shape.
"I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and we'll tell you exactly when that will be," the Detroit Free Press reported the automaker's chief as saying during earnings call for the third quarter.
Interestingly though, Manley's statement came at a time that FCA seemed unsure how to tackle the growing EV industry. The company sounded a bit tentative when queried about its plan to compete with rivals that have already lined up all-electric trucks in the coming years.
The best that the CEO can say months ago was FCA will not be idle as modern and electric pickup trucks are set to roll out. Manley said Ram will enter the fray but he refused to outline how such a move would play out for the automaker.
While FCA had recently unveiled a hybrid variant of the Jeep Wrangler, the company is deemed a bit late in entering the game. Electrek noted that FCA has a few EVs on the pipeline but the company is certainly lagging too far behind.
It can be said that the planned electric Ram pickup is more of a reaction from the developments seen in the past months. FCA saw the intros of the Tesla Cybertruck and the GMC Hummer EV, and the automotive world received these all-electrics with excitement. So, FCA is playing the same game but the company is not the one setting the rules.
FCA's electrification efforts are late and it's fair to expect that the actual EVs from the company will not be rolling out anytime soon. The Hummer EV will have a limited release in 2021 and the Cybertruck and Ford F-150 could follow suit in 2022.
As for the electric Ram pickup, the arrival could be in 2023 and that is the earliest estimate given the current pace that FCA is moving.