Apple has become very popular for giving fans a big surprise with new product announcements, but its latest event delivered way more than expected.
The company just introduced a host of new cool gadgets during its Spring Loaded event Wednesday (Hong Kong time), which took place at the company's Apple Park headquarters in California, Tatler reported. But because of ongoing coronavirus restrictions, it was a digital-only occasion that was livestreamed.
Apple's new electronic devices include a new purple iPhone 12, an iPad Pro refresh, colorful iMacs, and a new credit card system. The launch of the purple iPhone 12 will be in pre-order starting April 23, and direct purchase on April 30.
Apple also unveiled an AirTag lost-gadget tracking device to help customers keep track of any item and a refreshed Apple TV 4K that features a brand-new remote control and sharper resolution.
The new high-end iPad Pros use Apple's M1 chip, which is also used in its Mac computers. Previously, iPads ran on A-series chips, which what gives the iPhones its power. Apple said the iPad Pros are the most powerful tablet on the market today.
Apple's new iPhone 12 was not the only thing shown off in the flashy unveiling. Apple chief executive officer Tim Cook introduced their new credit card system.
The card system will enable family members to build credit together on a shared credit line that includes allowing children access on the system with spending limits and other controls in place.
"Apple hopes to change all of that with the introduction of Apple Card Family," he said.
"The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. We think customers are going to love it," Greg Joswiak, Apple's senior vice president of global marketing, said in a release.
However, investors did not appear to be impressed by the news. Shares of the company fell around 2% after the product event ended, CNBC said.
