McDonald's has canceled its "McDonald's Monday" discounted deals and other special offers after protests at four of its distribution depots disrupted supply chains.
Authorities have arrested 14 people after animal rights activists blocked access to four McDonald's distribution centers across Britain, BBC reported Monday.
Animal Rebellion claimed its blockades affected around 1,300 restaurants. They used trucks and bamboo structures to prevent lorries from leaving depots in Basingstoke, Hemel Hempstead, Coventry and Heywood in Greater Manchester.
The animal rights group was demanding that McDonald's commit to becoming fully plant-based by 2025.
The restaurant chain had been set to offer McMuffins or a Quarter Pounder sandwich for 99 pence as part of a McDonald's Monday discount deal for its app users.
McDonald's said its Tuesday's app offer, of any McCafé hot drink and a Millionaire's donut for 1.49 pounds, will also be scrapped, Wales Online reported.
Eight activists were arrested on suspicion of aggravated trespass over the protest in Basingstoke, the Hampshire Police said, while six others were arrested on suspicion of criminal damage and intimidating behavior in Hemel Hempstead, Hertfordshire, according to BBC.
James Ozden, Animal Rebellion representative, said around 100 people participated in the protests and claimed the action disrupted at least 1,900 lorries.
"We've got a report from someone in Manchester that they experienced limited McDonald's breakfast items due to the protest," Ozen said.
Ozden said the protest is aimed at criticizing the animal agriculture industry for their role in the world's climate crisis.
"The meat and dairy industry is destroying our planet: causing huge amounts of rainforest deforestation, emitting immense quantities of greenhouse gases and killing billions of animals each year," he said in remarks quoted by BBC.
