The plaintiff surnamed Hu said the company charged her 2,889 yuan for a hotel room, which should have only cost 1,377 yuan. The court ordered the company to pay the plaintiff 4,777 yuan as compensation for false advertising, deception and fraud.
China has been gradually increasing its legal framework to restrict technology companies from excessively collecting personal data from their users. The country is expected to soon launch a new law called the Personal Information Protection Law - the country's first law aimed at safeguarding user's personal data. The PIPL is currently in draft form and is still undergoing review.
Under the proposed law, companies will only be allowed to collect the minimum amount of data needed for their services. It will also bar the use of data to set prices for customers - a practice known as price discrimination.