Elon Musk has stated that his acquisition of Twitter has not brought in the expected revenue, nor has it provided him with good publicity. This has resulted in Musk making several decisions that have raised concerns. Recently, around 50 top-level managers and executives were fired by Musk. However, the way in which he terminated them has raised several eyebrows.
According to a report by iNews, Musk asked the employees to nominate their best employees for promotions and then replaced them with these nominees. Musk believed that these senior executives were overpaid and were not contributing enough to the company's success. The senior employees who were let go by Musk include the CEO, CFO, and policy head of the company.
Musk's management style has been questioned by many, including current and former employees. Some have even taken to Twitter to express their doubts and concerns. Recently, Musk was involved in a Twitter spat with a specially-abled employee, Haraldur Thorleifsson. Thorleifsson had to wait for days before he finally decided to directly question Musk about his employment status.
The tweet did not sit well with Musk, who proceeded to question Thorleifsson about his work and need for accommodations. However, Musk later apologized for his misunderstanding of Thorleifsson's situation.
Since taking over Twitter, Musk has implemented several changes to make it more profitable. He has scrapped the work-from-home policy, implemented longer working hours, and fired half of the company's 7,500 staff.
Musk faced backlash from social media users after announcing the decision. He has also fired Esther Crawford, the director of product development at Twitter, and is currently searching for a new Twitter head by the end of this year.
Musk has stated that he wants to stabilize the organization and ensure that it is in a financially healthy place. However, he has faced criticism for his management style and decisions, including claims that he tried to sell office plants to staff to boost revenue. Despite the criticism, Musk remains the CEO of Twitter, running the software and servers teams.