The music video for "DDU-DU DDU-DU" by the group BLACKPINK has crossed 2.1 billion views on YouTube, a first for a K-pop artist.
According to YG Entertainment, the agency of the group, on July 31st, BLACKPINK's "DDU-DU DDU-DU" music video surpassed 2.1 billion views on YouTube around 4:27 PM the previous day. This is a grand record achieved roughly 5 years and 1 month since its release on June 15, 2018.
Thanks to the enduring love from global music fans, "DDU-DU DDU-DU" has consistently been breaking its own records every moment, achieving the highest views for a K-pop group music video on YouTube. With the numbers changing every 3-6 months, anticipation is high for future records.
"DDU-DU DDU-DU", the title track of BLACKPINK's debut mini-album "SQUARE UP", became popular due to its addictive chorus and the choreography that mimics shooting a gun with both hands. It was the most-watched K-pop music video worldwide in 2018.
The song also achieved impressive results on various global charts. Along with securing a "Perfect All Kill" on domestic charts, it reached 40th on the US Billboard 200 and 55th on the Hot 100, marking a record-high position for a K-pop girl group at the time. The song has been streamed over 600 million times on Spotify, the world's largest music platform.
The number of subscribers on BLACKPINK's official YouTube channel is at 90.3 million, surpassing all other artists worldwide, not just in K-pop. The group currently holds a total of 43 videos with views in the hundreds of millions, and with a total of over 32.4 billion views on their content, they continue to break records as the 'Queens of YouTube'.
