In a world where fashion is constantly evolving, global icons like BTS's Jungkook are at the forefront, pushing boundaries and redefining norms. The young star has once again captured the attention of fans and fashion enthusiasts alike with his latest collaboration with Calvin Klein, embracing a 'genderless' concept that has resonated deeply with audiences worldwide.
On August 14, Calvin Klein unveiled its Fall 2023 campaign, spotlighting Jungkook in a series of striking visuals and a short commercial. The campaign, set to the iconic Gary Numan track "Cars," showcases the BTS member in a refreshing light, emphasizing confidence, playfulness, and sensuality. The images, which quickly went viral, feature Jungkook flaunting his chiseled physique in cropped tops and form-fitting attire, complemented by a shaggy long bob hairstyle. The term 'genderless' trended on Korean Twitter shortly after the release, underscoring the campaign's impact.
find pleasure in the music. feel every second.
Jung Kook in the new campaign by @inezandvinoodh. pic.twitter.com/1wIO5iUFhe — calvinklein (@CalvinKlein) August 14, 2023
The visuals, captured by renowned fashion-photographer duo Inez & Vinoodh, present Jungkook in a dark denim ensemble, accentuated by a sleek black tie. Interspersed with shots of him dancing and flashing his signature lip ring, the campaign video encapsulates the essence of the gender-fluid theme, celebrating individuality and self-expression.
This collaboration isn't Jungkook's first foray with the iconic fashion brand. Earlier in March, he made waves as Calvin Klein's global brand ambassador, donning a denim set in a sultry campaign that left fans enthralled.
Beyond his fashion endeavors, Jungkook has had a remarkable year in music. He set the stage for his upcoming solo album with the fiery track "Seven," a collaboration with rapper Latto. The song, which features evocative lyrics and showcases Jungkook's vocal prowess, debuted at No. 1 on the Billboard Hot 100 shortly after its July 14 release. Additionally, his collaboration with Charlie Puth on "Left and Right" and his performance of "Dreamers" at the 2022 World Cup opening ceremony further solidified his global presence as a solo artist.
The Calvin Klein Fall 2023 campaign, along with the collection, is now available on the brand's official website. As the world continues to embrace fluidity in fashion and beyond, icons like Jungkook play a pivotal role in shaping the narrative, inspiring countless fans to embrace their authentic selves.