NewJeans (Minji, Hanni, Danielle, Haerin, Hyein) concluded their 7-week promotional activities for their second mini-album 'Get Up' by clinching the top spot on SBS's 'Inkigayo' on August 27.
On August 28, through their agency ADOR, NewJeans expressed, "This album was one where we, as a group and individually, put in a lot of thought and effort. We're truly proud and happy to have achieved more than we expected and to have received so much love."
They added, "We feel the experiences from all the songs we've released so far will be memorable. To our Bunnies, who are always with us, we truly love and thank you."
Debuting at the Top of the U.S. 'Billboard 200' in Just a Year... Dazzling Achievements on Various Global Charts
With 'Get Up', NewJeans has written a new chapter in K-pop history, establishing themselves as a global sensation. They became the fastest K-pop group to top the U.S. 'Billboard 200' after debut. Their triple title tracks 'Super Shy', 'ETA', and 'Cool With You' simultaneously entered the 'Hot 100'. NewJeans is the first K-pop girl group to achieve this feat. 'Super Shy', peaking at 48th, has stayed on the 'Hot 100' for six consecutive weeks, while 'Get Up' remains on the 'Billboard 200' for four weeks.
In the UK's Official Album Chart, 'Get Up' entered at 15th and stayed for three weeks. 'Super Shy' peaked at 52nd on the 'Singles Top 100' and is still charting for its seventh week. Their success is seen as establishing deep roots in the mainstream pop market, not just a fleeting popularity.
Domestically, their achievements are unparalleled. They dominated major local music charts like Melon, Genie, and Bugs for six consecutive weeks. Their album sales were also impressive. 'Get Up' sold 1.65 million copies in its first week, ranking second in the all-time first-week sales for K-pop female artists. Currently, with about 1.9 million copies sold, they are on the verge of becoming a double million-seller for a single album.
The Global 'NewJeans Syndrome'
The global 'NewJeans Syndrome' was evident at the U.S. 'Lollapalooza' on the 3rd and Japan's 'Summer Sonic' on the 19th. As the first K-pop girl group to perform at 'Lollapalooza Chicago', over 70,000 fans flocked to see NewJeans. Their performance felt like a seasoned U.S. concert with massive sing-alongs. At Japan's 'Summer Sonic', their stage drew such a crowd that entry had to be limited, a rarity for a noon performance. Their growing global influence was evident, even without specific overseas promotions.
Their explosive popularity on social media platforms played a significant role. 'Super Shy' inspired 670,000 YouTube Shorts across various countries like Korea, the U.S., India, the UK, Turkey, and Brazil. On TikTok, 940,000 videos were created, sparking a global challenge.
At the heart of NewJeans' whirlwind success lies their 'great music'. In this album, they stepped out of the traditional K-pop mold, aiming for a more relatable and natural sound. Their bold strategy of producing music videos for all tracks, including the triple title songs, paid off. Collaborations with global brands like Powerpuff Girls, Apple, and Spotify created value beyond mere collaboration. NewJeans, now a cultural phenomenon, is expected to expand their global footprint even further.
