BLACKPINK has once again proven their immense global influence, captivating fans worldwide with their game OST.
On August 25, BLACKPINK unveiled their OST 'THE GIRLS' through the new mobile game based on the group's IP, 'BLACKPINK The Game'. The song, which carries a message about leading an autonomous and courageous life, gained attention as members Jennie and Rosé participated in both the songwriting and composition.
With its rhythmic and intense sound combined with BLACKPINK's powerful rap and vocals, the song has received rave reviews from music fans. This acclaim is evident as the song stands out on various global charts.
Upon its release, 'THE GIRLS' clinched the top spot on the iTunes song chart in 30 countries, dominating the worldwide charts. On Spotify, the world's largest music streaming platform, the song debuted at 45th on the Daily Top Songs chart and has since secured a spot on the Weekly Top Songs chart, maintaining its momentum.
It's quite exceptional for a game OST, without official promotions or performances, to achieve such results. This underscores BLACKPINK's solid footing in the mainstream pop market and reaffirms listeners' unwavering trust in their music.
The song's popularity on YouTube is also noteworthy. Despite the music video for 'THE GIRLS' featuring 3D avatars instead of the members themselves, it ranked 4th on the 'Global YouTube Top 100 Songs Chart' (from 2023.08.25 to 2023.08.31). The video has already surpassed 211.4 million views, indicating its sustained popularity.
Meanwhile, BLACKPINK is currently conducting the 'BLACKPINK WORLD TOUR [BORN PINK]', the largest scale world tour by a K-pop girl group, attracting approximately 1.75 million audiences across North America, Europe, Asia, Oceania, and the Middle East. On September 16th and 17th, they plan to hold a concert at the Gocheok Dome in Seoul, marking the grand finale of their world tour, a first for a K-pop girl group.