Empowered K-idol vs. Agency Renewal: A Strict Business Can YG hold onto BLACKPINK?
"From solo agency rumors to potential member splits, a predictable sequence."
Amidst the unclear circumstances surrounding the renewal of BLACKPINK member Lisa's contract with YG Entertainment, she has confirmed her participation in a French art nude show. While locals label it as 'art', there are concerns about the global star being objectified. However, Lisa considers this part of her professional schedule and is thoroughly preparing for it.
Lisa is set to perform as the headliner for 'Crazy Horse' from the 28th to the 30th, spanning five performances over three days. This show, alongside 'Moulin Rouge' and 'Lido', is one of the top three in Paris, known for its art nude concept, focusing on the female form illuminated by lights. Despite its artistic and philosophical roots in local culture, international fans find the show's nature somewhat provocative, posing potential risks. Some critics argue it commodifies women's sexuality. In fact, when the show came to South Korea in 2015, it was rated as restricted for minors.
Separate from the controversy, on the 25th, Lisa shared a snippet of her 'Crazy Horse' choreography on social media. The video showcased her practicing waves under blue lights, and she also posted a shot of her smiling upper body.
Big Artists Don't Need Agency Care? Foreign idols might return home.
There's a stumbling block in the renewal of BLACKPINK's contract with YG Entertainment. An industry insider mentioned, "The concept of 'slave contracts' has been a topic for over a decade. It's common for idols to have backup plans to avoid losses with their agencies. Especially globally recognized idols might consider parting ways." Recent news of Lisa handling her overseas schedule alone without YG staff added fuel to the rumors of a potential split. Lisa's homeland is Thailand.
Traditionally, foreign idols who gain popularity in Korea often return to their home countries once their fame peaks. For instance, f(x)'s Krystal from SM and Chinese members of JYP's Miss A returned to China after gaining prominence in Korea.
Another point of interest is BLACKPINK's solid global reputation, comparable to a female version of BTS. All four members have impressive ambassadorships with luxury European brands. To top it off, Lisa was recently rumored to be dating Frédéric Arnault, the CEO of a luxury watch brand. With their global activities becoming more feasible individually, they might not need YG's guidance anymore.
BTS's Success with Big Hit as a Precedent, Who will have the last laugh between YG and BLACKPINK?
Rosé, Lisa, Jennie, and Jisoo have all cultivated exceptional vocal, dance, and rap skills over the years. Even setting aside their visuals and ambassador values, they are already top-tier K-pop idols in terms of talent. As performers, they can now conquer the world with solo activities, having built a convincing individual reputation.
Can YG retain BLACKPINK, a major source of its revenue and image? BLACKPINK is no longer a fresh-faced rookie group, and renewing contracts between successful artists and their agencies is purely business.
Previously, the successful renewal between BTS and Big Hit Music boosted the group's image. Top-tier K-pop idols, who have become the face and core product of their agencies, now have multiple options that favor them. The agency that proactively understands the situation and leads a reasonable renewal proves its competence. The future choices and moves of Rosé, Jisoo, Jennie, and Lisa will determine YG's image.
