Amid rumors that BLACKPINK's Jennie and Jisoo have each established their own agencies, claims have emerged that due to Lisa's value reaching 100 billion won, fans might not see BLACKPINK as a complete group next year.
On October 7, former entertainment reporter turned YouTuber, Lee Jin-ho, uploaded a video titled "100 billion won? Lisa's Astonishing Worth, The Reason We're Drifting from BLACKPINK as a Whole."
Citing a report from News1 on the 25th of last month, Lee Jin-ho said, "It seems practically difficult for the members to renew individual contracts with YG Entertainment. There were tips that a member's parent is currently meeting with several investors."
The report mentioned that Jennie and Jisoo each set up their own agencies, but group activities are still under discussion with YG. YG Entertainment clarified their stance, stating, "Nothing has been confirmed; discussions are ongoing."
Lee Jin-ho specifically mentioned, "Among the members, Lisa is making bold moves," referring to Lisa's recent appearance on the adult show 'Crazy Horse' in Paris, France.
Lee Jin-ho explained, "If a re-contract with YG had been established, it would have been difficult for Lisa to appear on such a show."
Furthermore, addressing rumors that Lisa received an offer from a Thai company worth over 50 billion won, Lee Jin-ho said, "It's exceeding 50 billion won and is even reaching the 100 billion won range."
He added, "In Korea, it's true that domestic members like Jisoo, Jennie, and Rosé receive more attention. In reality, Lisa played a significant role in BLACKPINK's global success. Even though K-pop is globally popular, it's challenging to invest more than 10 to 20 billion won in a single member. In this situation, YG has almost no appealing cards to retain Lisa."
He speculated, "It seems difficult to see BLACKPINK as a whole at this point. We might see them as a complete group this year, but from next year, as individual contracts intensify, it's predicted that we might not see BLACKPINK as a whole for several years."
BLACKPINK debuted in 2016 and celebrated their 7th anniversary this year. The members are currently discussing contract renewals with YG.
