Girl group IVE is set to challenge the charts with their ever-expanding musical spectrum.
According to their agency, Starship Entertainment, IVE (consisting of members Gaeul, Yujin, Rei, Wonyoung, Liz, and Leeseo) will release their new album 'I'VE MINE' at 1 PM on October 13 (KST) and kick off their promotional activities.
Having already raised anticipation for their comeback by pre-releasing two of their triple title tracks, "Either Way" and "Off The Record", the veil on their third title track, "Baddie", will be lifted today. With each track showcasing a different mood and style, IVE once again proves their boundless charm.
Without being confined to a specific image or formula, IVE has consistently delivered tracks with distinct musical identities. Starting with their debut song "ELEVEN", followed by their second single's title track "LOVE DIVE" and the third single's title track 'After LIKE', they achieved the top spot on annual charts within a year of their debut. They also clinched various awards, including rookie awards, main awards, and grand prizes at various award ceremonies.
Continuing the momentum from last year, the 'IVE Syndrome' is still ongoing. In April, IVE released their first full album "I've IVE", recording over 1.1 million initial sales, achieving the status of a double million seller. Their double title tracks 'Kitsch' and "I AM" achieved 'Perfect All-Kills' on major domestic music charts, with 'Kitsch' winning two music show awards and 'I AM' securing nine. They also received the 'Performer Award' at the 35th "Korea PD Awards" and were selected as the 'Best Singer' at the 50th 'Korea Broadcasting Awards'. After successfully completing their first world tour in Korea on the 7th and 8th, IVE plans to continue their performances in 27 cities across 19 countries.
With each album, IVE has built a unique world while breaking the mold of their previous works, capturing the hearts of the public with diverse musical variations. Here are some key points to look forward to in 'I'VE MINE', which IVE will release six months after their first full album.
IVE's Comeback: 'I'VE MINE' Ready to Roll, Continuing the 'IVE Syndrome'
"No Need to Choose Just One"...Triple Title Tracks That Break All Predictions
Having consistently received love for building narratives with lyrics that showcase IVE's identity within musically diverse title tracks, IVE is set to release triple title tracks in their latest album, heralding another peak moment. Through various expressions, IVE will present stories of 'me' from diverse perspectives: 'me' as seen by others ('Either Way'), the 'me' discovered by both parties ('Off The Record'), and another 'me' that I've discovered ('Baddie'). These three title tracks capture IVE's unique color while attempting radical changes, proving the limitless possibilities of IVE.
IVE x Top-tier Collaborators Present 'A New Image of IVE'
This album features various musicians, including lyricist Seo Ji-eum, Sunwoo Jung-a, and BIG Naughty, who have been with IVE since the beginning. Member Jang Wonyoung also participated in songwriting, delivering an expanded message. Additionally, Starship's Vice President Seo Hyun-joo, the overall producer for IVE, led the A&R team to pitch stylish music, enhancing the album's quality. The concept photos for 'I'VE MINE' involved photographers Han Dasom, Lim Yugun, Choi Narang, and Yoon Ji-yong, with directors Yoo Kwang-keun and Lee Hye-in taking charge of the music videos for 'Either Way' and 'Off The Record', respectively. Director Lafic will showcase a different transformation of IVE in the 'Baddie' music video.
"A Huge Twist"...Diverse Comeback Stages
IVE will unveil the veiled 'Baddie' stage today, coinciding with the release of their new album, through KBS 2TV's 'Music Bank'. Having already received immense response from fans by revealing the stages for 'Either Way' and 'Off The Record' during their recent first world tour 'SHOW WHAT I HAVE' in Seoul, there's heightened anticipation for the debut stage of 'Baddie'. On their comeback stage, IVE plans to captivate viewers with surprising performances. The 'Baddie' stage will showcase IVE's unseen dark charm with a powerful performance, while the song 'Off The Record' will present a stage reminiscent of a scene from a musical film with its melodious vocals.
IVE's new album 'I'VE MINE' will be released at 1 PM on October 13 (KST) through various music sites.
