YG's rookie girl group BabyMonster has risen as the next generation's K-pop hopeful just a month after their debut. Marking a new turning point in the K-pop scene, they've truly made their presence felt as 'game-changers,' making 2023 an exciting year full of anticipation for their future.
Debuting on November 27 last year, BabyMonster, YG's first girl group in 7 years, perfectly met the high expectations set for them. They proved their overwhelming talent with various content early this year, and the global fandom, following their journey, propelled the success of their debut song 'BATTER UP.' Just beginning their ascent, BabyMonster plans an unstoppable march in 2024 to expand their influence.
From the Start, Captivating Global Fans: Playing the 'Complete Package' Card
BabyMonster built a strong bond with fans through the reality show 'Last Evaluation,' crossing the gateway to their debut dreams together. They also presented their members to the public early as trainees, ready to be harshly judged, focusing solely on their abilities and talents in a straightforward approach.
This earned them the title of 'complete package,' followed by immense buzz. Music fans praised their high-quality stages, and various platforms flooded with cover videos. Additionally, their official YouTube channel's cumulative views nearly reached 500 million, and their subscriber count broke the record for the fastest K-pop girl group to reach 3 million, a significant indicator of fandom formation.
YG's Hip-hop Identity Imprinted: Marking Presence on Global Charts
Their well-prepared debut song 'BATTER UP' immediately made the meaning behind their group name, a combination of BABY and MONSTER, crystal clear. Despite their young age, all six members showed YG's unique hip-hop flair, as well as rap, vocal, and performance skills that live up to their predecessors. This song became the first debut song of the year to enter the top 50 on iTunes in the USA and secured a place on the Billboard Global 200 (101st) and Billboard Global (49th) charts within just 8 days of release.
They also made a dazzling achievement on Spotify, the world's largest music streaming platform. They became the fastest K-pop girl group debut song to surpass 10 million streams and have now crossed over 30 million, with monthly listeners exceeding 4.4 million. They also topped the major music sites in China and Japan, confirming their widespread popularity across the globe.
Continuous Record-breaking Music Videos: Booking the 'YouTube Queen' Title for the Next Generation!
Their momentum on YouTube, the center of the global music market, is extraordinary. The 'BATTER UP' music video broke the record for the most viewed K-pop debut song in 24 hours, then continued to smash records by reaching 50 million views (in 4 days) and 100 million views (in 18 days), the fastest for any K-pop group debut song. Considering these are achievements of a newly debuted rookie, it's an overwhelming upward trajectory.
The content following BabyMonster's musical prowess and diverse charms is also receiving positive responses. Notably, the combined views of 5 videos, including the 'BATTER UP' dance performance, two live videos, dance practice footage, and a Christmas carol cover, are nearing a total of 100 million views.
With each moment bringing impressive accomplishments, there's much anticipation for how BabyMonster, under YG's aggressive support, will set a new precedent in K-pop with their challenges and growth. YG stated, "2024 will be the year to fully unleash BabyMonster's potential. We plan to approach fans in various ways, not just music, so please show your interest and support."
