Jennie of BLACKPINK has officially made her comeback, spreading a positive message with her new single release.
On the morning of October 11 (KST), Jennie released her single album "Mantra." This comeback marks her first solo release in about a year since her special single "You & Me" dropped in October last year, and it's her first formal solo comeback in six years since her debut solo track "SOLO" in November 2018.
The song "Mantra" carries a powerful message of self-love and encourages everyone to shine in their own way. It's particularly aimed at empowering women to confidently embrace their unique charm. With its strong, energetic beat and Jennie's distinct vibe and presence, the first teaser video titled "MANTRA for Pretty Girls," released on September 29th, had already sparked high anticipation among fans.
The music video for "Mantra" was directed by the globally renowned director Tanu Muino. Muino is widely recognized for his work with international artists; he won the Best Directing award at the 2021 MTV Video Music Awards for Lil Nas X's "Montero" and has collaborated with other stars like Harry Styles, Doja Cat, and Cardi B.
"Mantra" has been met with an enthusiastic response from global fans and international media. Renowned publication Rolling Stone praised the track, calling it "captivating," while Vogue expressed confidence that if it's anything like her previous hits "You & Me" or "SOLO," it is bound to make a significant impact.
Jennie shared her thoughts on "Mantra," saying, "This song is perfect for starting a new era. I believe it will not only make fans happy but also showcase a new side of me as a solo artist. I recorded this track in Los Angeles, and I hope listeners can feel the positive energy that inspired me during that time," showing her affection for the song.
This comeback marks a significant moment for Jennie as she redefines her solo career with a track that embodies empowerment and positivity, connecting with fans on a global scale.
