As a result of Meghan Markle's recent return to Instagram, social media guru Tom South believes that her financial chances are going to drastically improve. After an absence of five years, the Duchess of Sussex made a very unexpected return to the platform on New Year's Day. She immediately accumulated 775,000 followers in a short amount of time.
According to Mirror, a black-and-white profile photo and a bio that reads "Meghan, Duchess of Sussex" are included in Meghan's first post, which depicts her running towards the ocean and writing "2025" in the sand.
Due to her celebrity profile, global impact, and her branding as a modern royal and advocate for social causes, South, who serves as the Director of Organic and Web Marketing at Epos Now, thinks that Meghan's Instagram account might already be valued at more than $10 million (£8 million). This is because of her branding as a modern royal and advocate for social causes.
He made the observation that the value of her account could increase to between forty million and eighty million pounds if her number of followers surpassed the ten million mark, which is an outcome that he believes is likely given her prominence and the momentum she has had in the media in recent years. This value took into account the potential money that could be generated from sponsored postings, exclusive partnerships, and brand collaborations that were centered on purpose-driven advocacy campaigns.
Based on South's estimation, Meghan could potentially earn anywhere from 80,000 to 200,000 pounds for a single sponsored post, with the possibility that this amount may increase to more than 805,000 pounds if her following continues to expand. He was of the opinion that Meghan was going to revolutionize the landscape of influencers by combining high-end lifestyle content with activism that carried significant value.
"Her return signals the possibility of being a hybrid influencer-someone who can merge influence with impact," he explained. "Unlike traditional influencers, she can move entire conversations around social justice, mental health, and gender equity, making her more of a culture shaper than a product promoter."
It is reported that the total net worth of Meghan and Prince Harry is anywhere between forty-eight million and sixty million pounds. In the years following their resignation from royal duties in the year 2020 and subsequent relocation to the United States, the pair has explored a variety of endeavors, one of which is a Netflix series that details their experiences as royals and their eventual departure.
In recent times, Meghan has been concentrating on the debut of her lifestyle business, American Riviera Orchard. Additionally, she is now working on a new Netflix show that will focus on topics like as gardening, cooking, entertaining, and friendship.
An expert on the royal family stated that it is "perfect sense" for Meghan to have posted the video, especially considering the fact that she has upcoming business endeavors going on.
Richard Fitzwilliams told Express: "It makes perfect sense to post the video to signal a new year which will lead to more activity."
"There is a link between her cookery series for Netflix which we should be seeing soon, and her lifestyle brand American Riviera Orchard, which has trademark issues and has been delayed," he continued.
Business Times has reached out to Meghan Markle for comments.
