Selena Gomez and Hailey Bieber have unfollowed each other on Instagram, reigniting speculation over a long-rumored feud and drawing renewed attention to tensions within Justin Bieber's inner circle. Fans first noticed the mutual social media break on June 19, marking a reversal from the celebrities' previous gestures of reconciliation and stirring a fresh wave of online commentary.
The timing has fueled growing speculation about Justin and Hailey Bieber's reportedly troubled marriage. Some observers pointed to the unfollowing as a possible fallout from private conflict, while others suggested that it reflects a strategic step back amid rising public scrutiny.
The fractured digital truce comes nearly two years after Gomez and Bieber were photographed smiling together at the 2022 Academy Museum Gala in Los Angeles, in what was widely seen as a symbolic end to years of fan-fueled rivalry. Gomez dated Justin Bieber intermittently from 2011 to 2018 before he married Hailey Baldwin later that same year.
The online ceasefire extended into 2023, when Gomez defended Hailey against cyberbullying. "I've always advocated for kindness and really want this all to stop," Gomez wrote on Instagram after Hailey reportedly reached out privately over death threats she had received.
Their public support continued sporadically into 2024. Gomez "liked" a Rhode Skin Instagram post celebrating Hailey's first Vogue cover, and Hailey responded by liking Gomez's December engagement announcement to producer Benny Blanco. Despite these gestures, tensions appear to have resurfaced.
Fans are now dissecting the unfollowing as a significant gesture. Some suggested that one may have blocked the other to make it appear mutual, while others speculated that it signals Gomez is "done trying to play nice," as one commenter put it.
Adding to the speculation, Justin Bieber reportedly unfollowed Benny Blanco, Gomez's fiancé, in recent weeks, raising further questions about interpersonal dynamics behind the scenes. The Biebers, who welcomed their son Jack Blues in August 2024, have been subject to ongoing scrutiny, particularly following Justin's cryptic social media posts and reports of emotional struggles.
While neither Hailey nor Gomez has issued a public statement regarding the latest social media developments, the silence has done little to quell speculation. "You would think after having a child, people would maybe move on, chill out a little bit, but no," Hailey told Vogue in a May interview, pushing back against persistent online commentary about her relationship with the pop star.
