CEO and co-founder Elon Musk announced on Tuesday that Tesla will no longer offer certain paint colors for its upcoming electric cars as the company intensifies its efforts to streamline and ramp up its production. However, buyers can still get a hold of the other tints if they're willing to shell out more money.
According to the Daily Mail, two of the seven custom color for its cars will be removed from the customization options as the electric vehicle maker bids its way for a faster, more streamlined production.
In his official Twitter account, Musk said that they will be removing the colors obsidian black metallic and silver metallic for Tesla Model S, Model X and Model 3 cars.
The South African business magnate however noted in his social media posting that the two aforementioned colors would still be available as a special request and at a higher price.
What's left in the menu will be solid black, deep blue metallic, midnight silver metallic, red multi-coat, and the pear-white multi-coat, a Reuters report added.
A Tesla spokesperson further told the news outlet that this dropping of options happened occasionally and it could also include price adjustments. This serves to reflect the value of the electric cars as well as for them implement a more efficient manufacturing process.
Scaling Up the Production
According to some tech industry analysts, Tesla's move to ditch paint options will just be the first of the many measures that the company is willing to implement in order for it to achieve a more simplified production process. Clearly, as added by experts, Tesla is still a greenhorn when it comes to mass production.
In an earlier report, Musk admitted during an interview that Tesla still has a problem plunging into large-scale production schemes. Compared to big companies like BMW and other would-be EV makers who have huge resources fuel its operation, Musk's firm can only produce and sell this much volume of cars, further limiting its capacity to dominate the EV market.
As specified in Your Basin, the Palo Alto, the California-based startup had missed several production deadlines for its Model 3 cars and has only reached its goal earlier this summer. To date, there are close to half a million people still waiting to drive home their new Model 3s. Some of these people have been on the waiting list since March of last year, right after when Tesla began taking orders for the car.
