The UK-based fashion retailer 'Pretty Little Thing' has recently created a buzz on the internet after launching their newest collection of dresses perfect for holiday cocktail parties.
The reason behind this fuss is not because they chose Hailey Baldwin, who is one of the gorgeous models we have today, to be their newest collection's brand frontwoman. Neither because of how perfect and detailed the metal embellishment was crafted in every piece of the collection. It is all because of the two product models who wore the dresses, which for most people are the perfect people that can "reflect their options."
Just several moments after the collection has been launched, PLT was praised by thousands of people over social media for featuring two models of different sizes to wear the same design of dresses, as posted by Teen Vogue. Most of them appreciated how the brand, according to them, has promoted body positivity and made everyone feel beautiful in a way.
"This is what every clothing website needs, nothing more annoying than seeing something on only a plus-size model or only on another model who's petite," Olivia Scott, a Twitter user twitted on her account.
Another Twitter user with a username @LauraJHyatt, also praises PLT for doing a job well done with how they want to portray their models. She posted, "I'm personally not a fan of their clothes, but this is such a good thing! More companies need to take note."
Leslie Sidora, one of the models featured on the viral photo, shared how amazing PLT is for giving her a chance to showcase her skills in modeling despite the world's stigma of one perfect body type. She said, with the opportunity the fashion company gave her, she felt even more proud of her body and herself.
While a lot of people are celebrating the positive message PLT is sharing to the world, other people are also admiring their newest collection because of another reason: it is now easier to estimate if the dress will look good on them or not.
Some customers are already afraid to purchase dresses online thinking of the possibility that it won't be a good fit. Lela London, a writer of Forbes, shared "Everyone who isn't white, six feet tall, and 110 lbs know the drill; online shopping is a guessing game that often leaves us feeling marginalized by - or worse, undeserving of - the clothes we want to wear." But with PLT's ambassadors, buyers will surely won't be left hanging anymore.
