It’s no secret that BTS is at the peak of their career right now. Their success is so unstoppable that they are in demand all over the world.
With that said, Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are very busy with their hectic schedule, and they try to keep their sanity by going on a live stream to talk to their fans. But with BTS’ popularity, the boys probably have no idea how much power they have to the point of selling out one product while live streaming that they don’t even endorse.
On June 16, Jungkook went live after BTS‘s 5th Muster event in Busan to update their fans about the recent event. During the broadcast, the youngest member of BTS drank red wine and snacked on fruit while talking to ARMYs.
While his main purpose of drinking wine in front of the camera is just to relax and enjoy the moment, fans were already busy searching for the brand of the wine. After finally figuring it out, ARMYs ordered so many bottles that the wine completely sold out in Korea!
The brand of the wine is Merlot March by Umani Ronchi Vigor Sangiovese, which has a 3.4 rating on the website. It is noted that the wine is made from Marche, Italy.
Although it is sold out in Korea, the Umani Ronchi Vigor Sangiovese is still available in other countries. But knowing that BTS is well-known almost all around the globe, it is highly possible that other branches will be selling out soon.
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This is certainly not the first time Jungkook accidentally sold out a product. Early this year, the 21-year-old singer, songwriter, and record producer caused a fabric conditioner shortage after casually saying that he was using Downy. And just like that, the product sold out.
Even Jungkook himself couldn’t believe the outcome. The BTS star took to Twitter and said, “ARMYs… I used up all of my fabric softener, so I have to buy more… but they’re sold out. #armyisimpressive.”
Now, Jungkook already had a hunch that if he mentions a brand, ARMYs would instantly go out shopping for it. So on his June 16 live broadcast, while sipping his now sold out wine, he shared about his favorite cologne.
However, he was careful this time around. Jungkook chose to keep the brand to himself in fear of it selling it, and he won’t be able to purchase it anymore.
“I’m not going to tell you what it is, because I’m going to be the only one using it,” he said. “But this is a good cologne.”
Unfortunately for Jungkook, he forgot all about the wine and still flaunted the drink during the broadcast. This mistake may lead him to sip on a different brand as it is currently sold out in Korea.
