Earlier this month, Taylor Swift headlined Amazon's first Prime Day concert. The artist was able to put on a very colorful performance during the day. And undoubtedly, the collaboration between the two have become quite successful.
As of the moment, the artist is believed to be in the process of preparation for Lover's arrival. And it seemingly appears that the relationship between her and Amazon has continued its course. This is because many Amazon consumers have noticed that some of their orders came in a "Lover-inspired" boxes that seemed to be a form of advertisement for the pop star and her upcoming album.
According to Uproxx, the news first came into light when an Amazon consumer posted a photo of the boxes. The boxes come in blue and pink tones with Taylor Swift's artwork for her album. Also, it comes in different sizes.
A few days later, more people have come to Twitter to share the boxes that they've received. Some of them even asked Amazon's official account if the boxes are "real."
Immediately after news broke on social media, Amazon responded to the inquiries and confirmed that the boxes are for real. The company further explained that they are "limited" and "distributed" randomly.
Accordingly, Amazon went on to remind the consumers that there is no "guarantee" that they would receive the same type of box upon purchasing and ordering through their platform. Hence, there is no need to purchase products that they would not need just to get a chance of receiving the Lover-inspired boxes. Even so, the company thanked its "loyal" customers for patronizing the platform.
Although this collaboration between Taylor Swift and Amazon is pretty on point, especially to those who have received the box, reports have stated that this is not the only way that the artist advertises and markets her upcoming album.
Recently, a "Secret Session" for Lover has been held by Taylor in London. She invited 100 guests, more or less, to gain the chance of listening to Lover's tracks ahead of its arrival.
It is also worth noting that Taylor Swift previously revealed with Entertainment Weekly that her "Easter eggs" are all, somehow, a part of her marketing and advertising strategy. While she claims that she loves to incorporate hints and clues to all of her works for the sake of the fans' enjoyment, these Easter egg huntings have become a very effective tool for advertising her upcoming album.
Lover will house a total of 18 tracks. And it is set to arrive on August 23, via Republic.
