Avid followers of Song Joong Ki and Song Hye Kyo were knocked for six when their divorce was finalized a month ago. The Descendants of the Sun stars shocked their fans after the actor announced his plan to split from his then-wife. Though both of them are free now, the other one is said to be suffering from the aftermath of their controversial breakup.
Reports have it that Song Joong Ki's decision to split from Song Hye Kyo heavily affected his career. Business Times, previously, shared that the ratings of Arthdal Chronicles plummeted significantly following the divorce announcement. Star2 even claimed that advertisers have fallen out after his split from Song Hye Kyo. This, according to speculations, promoted production companies to include a "divorce clause" when making new contracts to married Hallyu stars.
It was claimed that South Korean stars who would cause hullabaloos due to a divorce while their present television series or movie is airing would have to pay a penalty that is three times their contract fee. Rumors are rife that various production companies considered putting a so-called "divorce clause" to their future contracts after the infamous Song Joong Ki and Song Hye Kyo divorce.
While these reports could be true, it should be noted that nothing is confirmed up to this writing. Neither Song Joong Ki nor Song Hye Kyo has even commented about these claims. Hence, devoted supporters of the former love birds should take these hearsays lightly until everything is proven true and correct.
Meanwhile, Song Hye Kyo continues enjoying her popularity amid reports saying that Song Joong Ki is suffering from lesser endorsements since split. As a matter of fact, the 37-year-old South Korea superstar was introduced as the face of Korean shoe brand Suecomma Bonnie's 2019 Fall/Winter collection.
The said company released its latest "Shine On Me" campaign, which starred Song Hye Kyo. The said campaign encouraged women from different walks of life to choose their own style and enjoy their respective lives to the fullest. In one of the snaps released online, the former partner of Song Joong Ki donned a white long-sleeved dress top with a black jacket. The Full House actress completed the ensemble with the Highline sneakers.
In other photo, Song Hye Kyo wore a glitter herringbone mini dress and paired it with a new Rory stiletto heels. "We released the 2019 Fall/Winter version of the consistently loved Suecomma Bonnie signature sneakers with our muse Song Hye Kyo. They're sneakers that match well with anything including a chic look, formal look, and casual look, and can be the statement piece in a variety of styles," a Suecomma Bonnie insider stated of the company's latest campaign that features Song Joong Ki's ex-ladylove.
While Hye Kyo is busy with her countless endorsements, Joong Ki is said to be working on his upcoming new film called Victory. However, no other official details have been made public as of this writing. Stay tuned to Business Times for the latest news and updates about Song Joong Ki and Song Hye Kyo!