IU's drama 'Hotel Del Luna' has recorded the highest viewership ratings ever for a tvN drama in 2019.
'Hotel del Luna' aired its final episode on the 2nd and recorded an average viewership rating of 12% (based on Nielsen Korea). This is the highest rating ever for a tvN drama this year. Back in the 1990s and 2000s, achieving a viewership rating of 20% was the norm. But nowadays, a 10% viewership has now become the dream viewership rating as its very hard to attain.
Broadcast ratings have been a downward trend since the late 2000s due to rapid growth of cable channels like tvN and OCN and general programming channels like JTBC and Channel A.
Also, streaming services like YouTube and OTT services like Netflix have turned the media environment into a battlefield making it harder for audiences to focus on a particular channel or program, compared to before.
Therefore for a drama to achieve a viewership rating greater than 5% is a huge feat.
Congratulations to IU and the cast of 'Hotel del Luna'.
Source: blog Daily Naver
