Kate Middleton and Prince William are, reportedly, going to make a few changes to their media strategy after realizing a few things during their time in quarantine because of the coronavirus crisis. The Duke and Duchess of Cambridge have, reportedly, learned that they can still reach out to many people and get their messages and advocacies across without traveling by using other media tools.
The royal pair has been quite productive in using Zoom video conferencing calls to talk to their charities and reach out to people who might need help. However, there's apparently one more tool Kate Middleton and Prince William are willing to tap into their future royal projects.
In the podcast show, Pod Save the Queen, royal commentators Russell Myers and Ann Gripper said that Kate and Prince William might likely do more TV interviews in this post-coronavirus new normal. Royals usually avoid TV appearances but the Duke and Duchess of Cambridge have had a surprising number of guest stints during this lockdown.
Myers pointed out that Kate was on ITV's This Morning and was in a BBC interview two times. The first appearance was an interview with Prince William, while she recently also returned to the network's breakfast show to discuss her early years' project, Tiny Happy People.
These programs from big broadcasters are widely viewed by the public. Myers said that, in essence, the Duke and Duchess of Cambridge are "borrowing" the audience of these big networks to reach more people.
Though Kate and Prince William have their Instagram account, Myers said that traditional media is still an effective tool because people rely on the TV news channels for valid information. In this pandemic crisis, valid news is such a highly-priced need, providing hard facts and educating the people.
Meanwhile, Prince Charles and Camilla, the Duchess of Cornwall, are also coordinating with traditional media through radio. Prince Charles sat with Classic FM last April while Camilla did a show for BBC5 Live radio in early July.
The royal experts said that, as more people prefer to stay at home in this pandemic crisis, the royal family's new media strategy to get their message across might actually be effective. Kate Middleton and Prince William, however, will likely still continue with their in-person royal engagements, as well as video conference calls to further enhance their reach and pull in the public.
