BLACKPINK member Jennie is the top girl group member for August.
According to a report by Soompi, BLACKPINK's Jennie topped the rankings for individual girl group members this month with a brand reputation index of 2,549,026 from July 15 to August 15.
Jennie, also, posted 83.77 percent in positive reactions for the month. Jennie maintained her top position from July and ranked high for the phrases "SOLO," "fashion," and "YouTube." She, also, ranked high for related terms like "sexy," "thankful," and "record."
Other members of BLACKPINK, also, made it to the Top 10. Jisoo, who was recently confirmed to star in her first drama, was at No. 7 while Lisa and Rose took the ninth and tenth position.
It can be recalled that BLACKPINK, also, topped this month's brand reputation rankings for girl groups and logged a brand reputation index of 9,922,928. Their popularity for the month was attributed to the celebration of their fourth anniversary, and their recent comeback with "How You Like That."
Their pre-release track broke multiple viewing records on YouTube, including the most-watched MV premiere, the most number of views within 24 hours, and the fastest song to reach 100 million views on the streaming platform.
They could continue to do well in the rankings next month because of their upcoming comeback on August 28. BLACKPINK is expected to release a collaboration with American pop star Selena Gomez.
Meanwhile, Red Velvet's Irene took second place in the individual girl group brand reputation rankings. She posted an index of 2,167,706 for August. Her fellow Red Velvet member Seulgi, also, ranked in 6th place this month.
Oh My Girl's Seunghee marked an impressive 154.80 percent increase in her performance from last month and charted a 2,012,142 index for August.
Girl group members who made it to the top 10 include Oh My Girl's Arin, APRIL's Naeun, and MAMAMOO's Hwasa. Meanwhile, IZ*ONE's Jang Won Young, Oh My Girl's Hyojung, (G)I-DLE's Soyeon, Red Velvet's Joy, (G)I-DLE's Yuqi, Oh My Girl's Jiho, GFRIEND's Sowon, (G)I-DLE's Soojin, ITZY's Lia, and (G)I-DLE's Miyeon rounded up the Top 20.
The Korean Business Research Institute regularly conducts brand reputation index for actors and Kpop idols to determine how they are perceived by the market.
By analyzing big data derived from media coverage, communication, and community awareness, and consumer participation indexes, the group determines the rankings of the celebrities.
