BLACKPINK's Jennie, BTS's Jimin, and Kang Daniel are the top idols for August, according to the Korean Business Research Institute rankings.
According to a report by Soompi, Jennie charted the biggest rise in idol brand reputation rankings for the month. The BLACKPINK member generated a 553.74 increase from her performance in May and ended up with a 10,509,374 brand reputation index. Her top searched keywords were "YouTube", "SOLO", and "individual poster."
As for her related search terms, they include "admire", "bewitch" and "surpass." Jennie also logged an impressive 90.74 percent positive reaction.
BTS's Jimin took the second spot in this month's idol brand reputation rankings with an index of 9,814,771. He also topped his May performance by 26.96 percent.
Kang Daniel grabbed the third spot with a solid 7,970,334 index. He improved his performance from May by 56.9 percent.
The rest of the rankings were dominated by BLACKPINK and BTS members as well, owing to the strong interest that the group's comebacks generated in the past two weeks.
BTS V landed on the fourth spot, followed by Jungkook in 5th position. Jin took the second spot while RM and Suga rounded out the 9th and 10 positions. J-Hope was not far behind at No. 14.
BLACKPINK member Jisoo took the 6th spot this month while members Rose and Lisa positioned strongly at No. 11 and 15 on the list.
It can be recalled that BTS released their first English single "Dynamite" last August 21, which smashed YouTube's premiere and 24-hour viewing records. BTS reclaimed the title for the most watched music video premiere on YouTube when 4 million ARMYs tuned in for the release of the "Dynamite" MV. Within 24 hours, BTS also amassed an unprecedented 101.1 million views for the video, CNN reported.
Meanwhile, BLACKPINK made a comeback with their summer anthem collaboration with American pop star Selena Gomez. BLACKPINK's "Ice Cream" reached 10 million views in three hours, setting the record for the fastest Kpop girl group to reach the milestone. "Ice Cream" also received 100 million views in the space of 40 hours, Korea Times reported.
The Korean Business Research Institute conducts a monthly analysis of celebrities' brand value by processing data on media coverage, consumer participation, interaction and community awareness.
It can be recalled that Jennie also topped a separate survey for Kpop girl group members for August. Jimin dominated the brand reputation rankings for boy group members for the 20th month in a row.
