After being killed off more than 10 years ago, General Motors Co. is bringing back the Hummer - the very essence of American excess and the bane of environmentalists. It will be a 1,000-horsepower pickup.
General Motors Truck Co., formally the GMC Division of General Motors LLC, a division of General Motors that builds commercial and utility vehicles, lifted the veil off its long-awaited Hummer-branded electric vehicle this week.
The truck, which is still as big as ever, now comes with an environmentally friendly engine that consumes no fuel and emits no greenhouse gases.
The GMC Hummer EV will be competing directly with other planned offerings from General Motors Corp.'s competitors such as Tesla's Cybertruck and trucks from Rivian, Ford and Nikola. General Motors Corp. is expected to be one of the first off the line in terms of producing its electric pickup, with the company stating that it plans to begin production of the Hummer EV in late 2021.
Unlike its gas-guzzling predecessor, the new GMC Hummer will come with an electric engine that gives it a range of 350 miles for every charge. The "Supertruck," as the company calls it, will come with three separate electric motors with a combined output of 1,000 horsepower. The Hummer will also come with an adjustable air suspension and off-road features such as General Motors Corp.'s proprietary "Crab Mode" and "Extract Mode."
General Motors Corp. has already opened reservations for the "Edition 1" version of the GMC Hummer with a starting price of $112,595. General Motors Corp. said that it will be rolling three additional trim levels over the next few years to give buyers more options.
This will include a base-level model, called the EV2, priced at around $79,995. The next model up will be the Hummer EV2X, which it says should be available by spring 2023. The particular variant will have a starting price of about $89,995. Even higher up is the Hummer EV3X with a starting price of $99,995.
The company's Hummer EV is arguably one of its most important vehicles as part of its planned electrification. General Motors Corp. has been heavily marketing the truck, which it initially teased during the World Series. It has also released a barrage of teasers and announcements on social media, television and streaming platforms. The Hummer EV will be the first vehicle in the company's planned next-generation electric line-up to use its brand-new electric platform called the Ultium.