McDonald's Tuesday announced an official partnership with the White House to help provide vaccination information to the millions of consumers they serve on a daily basis.
Beginning in July, consumers in the United States will find redesigned McCafe cups and delivery seal stickers bearing the slogan "We Can Do This," developed by the U.S. Department of Health and Human Services to inspire vaccine confidence. It also includes a website address (vaccines.gov) that links to nearby appointments and safety information.
"We all want to protect ourselves and our loved ones and be together with our communities again," Genna Gent, McDonald's USA's vice president for global public policy and government relations, said in the announcement. "McDonald's is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe."
Gent projects that the collaborative effort will reach approximately 14,000 communities. McDonald's operates almost 39,000 restaurants in over 100 countries.
More than 150 million people have already received at least one dose of the COVID-19 vaccine in the U.S., and millions more are receiving the shot on a daily basis.
A slew of companies has been offering incentives like free food to entice Americans to get vaccinated.
Krispy Kreme is giving away a free doughnut every day until the end of the year to customers who show their vaccination cards. The doughnut shop has mentioned that its employees are entitled to up to four hours of paid time off to get vaccinated.
Unilever announced on Monday that it would provide free ice cream to healthcare workers and everyone getting vaccinated at select locations around the country on Friday.
White Castle last month invited anyone who had received a COVID-19 vaccine to get a free dessert-on-a-stick until the end of May.
According to McDonald's, this initiative is a continuation of their efforts to promote vaccination: The chain revealed in January that workers at corporate-owned U.S. stores and its U.S. corporate offices will receive up to four hours of pay to get vaccinated.