Big Bang's new digital single, "Still Live," may have dominated the music charts today, but it reportedly has not helped to up YG Entertainment's stock prices. The label may have been hoping to see a significant increase in its stock prices upon G-Dragon, T.O.P, Taeyang and Daesung's return, but it looks like it is not what is happening.
In fact, on the release of Big Bang's "Still Life," YG Entertainment reportedly saw a drop in stock prices. From 71,000 KRW on April 1, it went down to 65,800 KRW on April 5.
Hankook Economy revealed, via AllKpop, that the low impact might have something to do with the small scale of the comeback and the unclear news about a group concert. Also, fans saw the song as a way for the boys to say goodbye instead of starting a new beginning, like the label promoted.
As this happens, other media outlets emphasize the global success of other YG Entertainment groups, like BLACKPINK and TREASURE, who have helped increase the company's sales figures by 31%.
Meanwhile, amid this news, it cannot be denied that Big Bang sees a huge success on the Billboard charts. The music chart announced "Still Life" had debuted at No. 1 on its World Digital Song Sales chart.
In fact, it was the group's fifth song to top the chart after "Loser," "Bang Bang Bang," "Let's Not Fall In Love" and "Flower Road." "Still Life" is also the hitmakers' first song to enter Billboard's main Digital Song Sales chart, including U.S. digital song sales.
It debuted at No. 24 on April 16 for the weekend ending, becoming the only the fourth K-pop group in Billboard history to be part of the top 25 after BTS, BLACKPINK and TWICE. It also debuted at No. 3 on Billboard's Global Excl. U.S. chart and No. 9 on the Global 200 this week, another first for the band, considering both charts just launched in September 2020.
Of course, back in their home country, "Still Life" is dominating the Korean music charts. It recently became the first song by a male artist to achieve a perfect all-kill in 2022, per Soompi.
So, despite the negative news, this just proves Big Bang is still winning, proving they are still the kings of K-pop. For starters, the group debuted in 2006 and went on hiatus in 2018 as the members had to fulfill their mandatory military service.
